Why Firms Must Move from Usability to Experience Design

Usability gurus Jakob Nielsen and Don Norman explain that user experience design “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

A user experience of a product can be measured with the following qualities:

Useful
Usable
Valuable
Findable
Credible
Accessible
Desirable

Users want to find it, use it, and move on. The best experience is invisible.

Businesses have now come to recognize that providing a quality user experience is an essential, sustainable, competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.

Experience IS the product

Non-Violent Communication

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“What if you could defuse tension and create accord in even the most volatile situations—just by changing the way you spoke? Over the past 35 years, Marshall Rosenberg has done just that, peacefully resolving conflicts in families, schools, businesses, and governments in 30 countries on 5 continents. On Nonviolent Communication, this renowned peacemaker presents his complete system for speaking our deepest truths … addressing our unrecognized needs and emotions … and honoring those same concerns in others”

Inspiration